Cruel fashion doesn’t blend into the shadows…The Cruel brand is where classic and comfortable blend with contemporary chic, and rock meets the rolling hills of the countryside. Our apparel expresses the freedom found in adventure and a feeling of independence. Our denim empowers a culture of daytime fashion that treads effortlessly into nightlife. With captivating designs that highlight sexy silhouettes, Cruel fashion gives your inner spunk a place to rest. From casual to formal to a fun night out, our apparel drapes your best features in confidence. Each collection works to bring current trends to life with our personal dash of attitude, so that the fashionista who refuses to trade style for comfort has a place to turn.
The quality represented by Cruel speaks to luxury standards and an attention to detail not found in other brands. Every artist needs their tools, and Cruel relies on a range of fabrics, washes, fits and hardware to craft each masterpiece. With your best interests in mind, Cruel apparel proves that while it might feel good to be cruel, it feels even better to wear it.