Adventureline

Shop Adventureline Outdoor Clothing Built for Comfort, Warmth & Adventure

Keeping you Warm since 1883. Adventureline is your favourite outdoor brand for cosy , comfortable casual clothing. 

M.B. Wragg & Co was founded in 1883 by John Davy Wragg Esq in honour of his wife Margaret Bennet Wragg.  The company was from the outset an agent for the British fishing tackle maker, S. Alcock & Co. for almost 50 years, when the firm first commenced manufacture of their own ‘Alpha’ brand of tackle in 1931 and soon began manufacturing its own range of quality outdoor clothing under the ‘Adventureline’ brand.

The original building of M.B.Wragg & Co is heritage listed and can still be found on Macaulay Rd, Kensington in Victoria.

The very first garment produced was quintessentially the Australian Wool Bush Shirt – over 135 years ago. This shirt has found its way through the ages and it’s modern day take - the Drovers Shirt - is a stalwart through our current collection.

In 2007 M.B. Wragg & Co. was purchased by Trevor Browne of Rosbert International (Aust.) Pty. Ltd, one of Australia’s leading importers and distributors of snow sports and outdoor recreational equipment.  The brand is still 100% owned and operated in Australia through Trevor’s son, Matthew Browne, and his business Vertigo Sports Pty Ltd.

Adventureline has evolved over many Australian seasons to define warmth, protection from the elements, and comfort for adventure seekers of all ages. This process has been vital to allow us to present the same appreciation for quality and attention to detail as we do today. The great journey of our outdoor apparel continues to show an uncompromising commitment to superior product quality, offered at great value for money for our customers. We focus not only on the durability, but also the style, colour, comfort and detail.

Everything from sizing to stitching is considered, right down to the hand feel of our garments. From our high quality Thermals range, to our aptly named Outdoor selection, you are sure to find apparel that brings you comfort and warmth, suitable for all occasions, in all seasons.

Every solid brand has a strong history behind it, and ours happens to encompass a remarkable story of Australian folklore.