AMCO

AMCO is back.

AMCO became the best selling Australian owned apparel brand in the country. Since then AMCO has been recognised as a genuine Australian icon. The brand is now featured at the Powerhouse Museum in Sydney, and represents a significant part of Australia's rich and diverse history in apparel. 

Now, independently owned by WRI and reclaiming it's iconic, heritage status, AMCO reintroduces the legendary Rigid Bull denim, Straight Denim and Stretch Denim. 

Since 1957 

Crafted in premium 13½ oz denim for that authentic, no-compromise feel. Featuring key straight Australian silhouettes, built for the Australian market, and is available in most styles in sizes 30-48. 

Iconic then. Iconic now.